PERSONALIZED ONLINE MARKETING USING FACIAL AND EMOTION RECOGNITION
Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions interpretation, specialists are able to identify a certain user and what kind of ads will he be interested in responding to. This way, the ads can be customized without any intervention from the user.
Copyright (c) 2020 Radu Lixandroiu, Cătălin Maican, Gheorghe Epuran, Gabriel Brătucu, Lavinia Dovleac
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