PERSONALIZED ONLINE MARKETING USING FACIAL AND EMOTION RECOGNITION

  • Radu Lixandroiu Transilvania University of Brașov
  • Cătălin Maican Transilvania University of Brașov
  • Gheorghe Epuran Transilvania University of Brașov
  • Gabriel Brătucu Transilvania University of Brașov
  • Lavinia Dovleac Transilvania University of Brașov

Abstract

Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions interpretation, specialists are able to identify a certain user and what kind of ads will he be interested in responding to. This way, the ads can be customized without any intervention from the user.

Published
2020-12-09
Issue
Vol 5 No 2 (2020): 5-2-2020
Section
Articles

Copyright (c) 2020 Radu Lixandroiu, Cătălin Maican, Gheorghe Epuran, Gabriel Brătucu, Lavinia Dovleac

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