IDENTIFYING BRAȘOV COUNTY’S TOURISTIC VISITORS’ PROFILE USING EUROPEAN TOURISM INDICATORS SYSTEM

Abstract

The need for sustainable development of regions is a current topic that concern both local authorities and academic experts, as demonstrated by this paper through case study in Brașov County, one of Romania’s main tourist regions. This paper is based on a research project meant to develop an original testing technique of European Tourism Indicators System of Sustainable Destinations (ETIS) for Brașov County. The paper presents the results of a market survey carried out on a sample of 1,119 visitors and meant to identify travel characteristics of tourists from Brasov County. This results allowed identifying Brașov County’s touristic visitors’ profile.