THE BEHAVIORS OF CHINESE STUDENTS IN CHOOSING ABROAD STUDIES

Abstract

In the context of a high development of economic globalization, international education is becoming increasingly popular. A large number of Chinese students are choosing every year to study abroad, making China one of the largest countries that provide international outgoing students. The research on the behaviors of Chinese university students studying abroad helps to uncover the underlying rules and mechanisms of international education, as well as reveal effective strategies to attract more Chinese outgoing students. Additionally, marketing strategies for Chinese university students studying abroad are proposed in the conclusion.