THE INFLUENCE OF LONELINESS ON THE CHOICES MADE BY CONSUMERS OF ENTERTAINMENT

Abstract

This study explores the complex relationship between loneliness and digital entertainment consumption, shedding light on how solitary individuals often turn to digital media for solace. Drawing upon quantitative marketing research findings and insightful analysis, the study proposes actionable strategies to alleviate loneliness among entertainment enthusiasts, particularly singles. By elucidating these dynamics, this research contributes to a deeper understanding of loneliness within the context of entertainment consumption.