ESSENTIAL VALUES OF SUBJECTIVE WELL-BEING FOR THE DEVELOPMENT OF A SUSTAINABLE SOCIETY. ROMANIAN EXPERIENCE

Lavinia  Dovleac; Tamara Oana  Brătucu; Gabriel  Brătucu; Ioana Bianca  Chițu

Lavinia Dovleac Transilvania University of Brasov
Tamara Oana Brătucu Transilvania University of Brasov
Gabriel Brătucu Transilvania University of Brasov
Ioana Bianca Chițu Transilvania University of Brasov

Abstract

This paper present the results of a survey which quantifies the Romanian students’ opinions about the most important values of subjective well-being and their role for creating a sustainable society. The authors conducted a quantitative marketing research involving 1122 students (aged 18-35) from 10 Romanian universities. The youth population represent a valuable resource for each country’s development and the Romanian institutions need to make efforts in order to create a safe and promising environment. The research results are valuable by adding to the international framework the perspective of the young population from Romania, a South-Eastern European country with a different approach of the topic from other countries.