STRATEGIES FOR ADVANCING SMART ECONOMIC DEVELOPMENT OF THE TEXTILE INDUSTRY IN ROMANIA

Abstract

This paper examines the evolution of the textile industry, from global to national level. Statistical analysis emphasis is placed on the national market characterization of textiles and clothing, which will be the basis in designing future policies and marketing strategies within this industry. To develop the textile industry in Romania, a long term strategy that will focus on local resources will have to be developed, well-trained specialists, customer orientation, reduce mass production and increase the quality of the products, these are the main directions.