CREATIVE POTENTIAL OF THE COMPANY'S STAFF
Most research concerning creativity refers to the scientific and technical field. Progress can be achieved in short term by applying in practice of the stock of existing information, but on long-term implementation of the same stock that has not yet been enhanced with new products, results in the termination of economic and social progress. Creativity consists in finding new in any field or activity and presupposes the availability for change. Creativity thus becomes an essential factor of technical progress, and its stimulation programs lead to improved performance. The existence of a broad range of methods and techniques aimed at developing creative capacity allows their use depending on the requirements of each activity, which increases their effectiveness. An efficient economic system involves its continuous modification to proceed in relation to market requirements. Therefore, in order to prove effective creativity must manifest itself in a natural setting formed, mainly from the activities of scientific research and technological development (C&D), through creative excellence and which constitutes a key factor of the whole social and economic system.