E-COMMERCE TREND FORECASTING FOR ROMANIA VS EUROPEAN UNION

Radu Lixandroiu

Abstract


Considering the e-commerce as a dynamic channel sale, I conducted an analysis on the evolution of European e-commerce vs. Romania. For this purpose, I made a direct analysis, based on data available on Eurostat. Another purpose of the research was the identification of discrepancies on consumers' behavior related to online purchases between the EU and Romania.


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References


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