MEASURING THE LEVEL OF TOURIST SATISFACTION. CASE STUDY BRASOV COUNTY

Gabriel Bratucu, Ioana Bianca Chițu, Madalina Stefan

Abstract


The objective of this paper is to measure the satisfaction level of Romanian and foreign tourists visiting Brașov. In order to achieve the above mentioned objective, a survey was carried out on a sample of 1,119 visitors to Brașov County. This quantitative research is part of a project entitled Destination Intelligent Management for Sustainable Tourism, won following a national competition. These findings can be used by businesses and the local managing authorities in establishing the strategies for the sustainable development of tourism in the in the region.


Full Text:

PDF

References


Brătucu, G., et al. (2015) Judetul Brașov – Profilul destinatiei turistice [Brașov County - profile tourist destination], Transilvania University of Brașov Publishing House, Romania

Budeanu, A. (2007) Sustainable tourist behaviour – a discussion of opportunities for change, International Journal of Consumer Studies, 31: 499–508. doi: 10.1111/j.1470-6431.2007.00606.x.

Buffa, F. (2015) Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies, Sustainability, 7: 14042-14062. doi: 10.3390/su71014042.

Cismaru, L. (2015) European Tools for Managing and Monitoring the Sustainable Development of Tourist Destination, Review of General Management, 21(1): 101-112. Retrieved from: http://www.managementgeneral.ro/pdf/1_2015_8.pdf (accessed on 20.06.2016).

Comisia Europeana [European Commission] (2013) Îndrumar privind sistemul european de indicatori de turism pentru destinații durabile [ETIS toolkit for sustainable destination management], Luxemburg. doi:10.2769/46351

Comisia europeana [European Commission] (2016) Politica regională – Turism [Regional Policy – Tourism]. Retrieved march 9, 2016 from http://ec.europa.eu/regional_policy/ro/policy/themes/tourism/

Constantin, C., Tecău A (2013) Introducere in cercetarea de marketing, ed. Universitara, București

Cottrell, S., van der Duim, R., Ankersmid, P. & Kelder, L. (2004) Measuring the Sustainability of Tourism in Manuel Antonio and Texel: A Tourist Perspective, Journal of Sustainable Tourism, 12 (5): 409-431. doi: 10.1080/09669580408667247.

Direcția Județeană de Statistică [Department of Statistics]. Comunicat de presă [Press release], 2016. Retreived December 8, 2016, from: http://www.brasov.insse.ro/phpfiles/09_Turism%202016.pdf

European Comission (2016) Growth – Internal market, Industry, Entrepreunership and SME’s – European Tourism Forum, Retreived March 5, 2016, from: http://ec.europa.eu/growth/sectors/tourism/conferences-events/forum/index_en.htm

European Comission (2016) Growth – Internal market, Industry, Entrepreunership and SME’s - Sustainable tourism. Retreived March 6, 2016, from http://ec.europa.eu/growth/sectors/tourism/offer/sustainable/index_en.htm

European Travel Commission (2015) European Tourism – trends and prospects Q3/2015. Retreived March 9, 2016, from http://www.etc-corporate.org/reports/european-tourism-2015-trends-and-prospects-(q3-2015)

Hillery, M., Nancarrow, B., Griffin, G. & Syme, G. (2001) Tourist perception of environmental impact, Annals of Tourism Research, 28 (4): 853–867. doi:10.1016/S0160-7383(01)00004-4

Moyle, B.D., Weiler, B. & Croy, G. (2013) Visitors’ Perceptions of Tourism Impacts: Bruny and Magnetic Islands, Australia Journal of Travel Research, 52: 392-406. doi: 10.1177/0047287512467702.

Pearce, D.G. (2015) Urban management, destination management and urban destination management: a comparative review with issues and examples from New Zealand, International Journal of Tourism Cities, 1(1): 1–17. doi: http://dx.doi.org/10.1108/IJTC-08-2014-0002

Rahman, S.A. & Daud, N. (2011) An analysis of tourists' attitudes towards sustainable tourism: application to Malaysia, International Journal of Sustainable Development, 14: 206-224. doi: 10.1504/IJSD.2011.041962

Tyrväinen, L., Uusitalo, M., Silvennoinen, H. & Hasu, E. (2014) Towards sustainable growth in nature-based tourism destinations: Clients’ views of land use options in Finnish Lapland, Landscape and Urban Planning, 122: 1–15. doi:10.1016/j.landurbplan.2013.10.003.

United Nation (2012) Future we want. Retreived April 7, 2016, from: https://sustainabledevelopment.un.org/futurewewant.html

Zamfir, A. & Corbos, R.A. (2015) Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination, Sustainability, 7: 12709-12722. doi:10.3390/su70912709.


Refbacks

  • There are currently no refbacks.




Creative Commons License

All the articles published in JSEG are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.